On the 9th of May 2010 Dr.Hauschka appeared in the Sunday Times Style supplement. It had been voted the Best Natural Brand in their 2010 Beauty Awards. It may be only thirty nine words long but every one of those words is perfect! ‘Not only are its organic formulations gentle and effective, but the celebs’ fave Dr Hauschka is one of the hottest brands to flaunt right now. Even the organic army can now get in on the beauty “It product” act.’ We set out at the start of the year with three clearly stated intentions for Dr.Hauschka. First to make the brand more visible, second to develop stronger relationships with our customers and third, to strengthen our communal faith in Dr.Hauschka.
Those 39 words not only strengthens our faith in Dr.Hauschka, but will strengthen many others’ faith in it too. Great press coverage like this supports everyone who works with Dr.Hauschka and I should think that there are quite a few users who will be sharing our warm glow too! It helps the Dr.Hauschka community to feel that the brand is being represented well and builds trust. However, I have to say, what could be more visible than this call to flaunt?!?!
Sunday Times Online
Tuesday, May 18, 2010
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